The list of things that are dead, presumed to be dead or are on their deathbed is long:
Advertising
Brick and Mortar stores
The publishing industry
Music stores
Common sense
The DVD player
Rock music
Landline phones
Books
The truth is, most of these things have been redefined. It isn’t as if people have stopped listening to music, having conversations, reading, shopping or promoting their products. When you tell yourself something is past its sell by date, you also won’t make the effort to shift your stance. A writer who tells themselves ‘no one reads anymore’ will in all probability not write the book that’s in their head. Instead, if they learn about how people are consuming writing and content and alter their offering accordingly, they may not end up as a frustrated writer at the end of it.
The leader who says ‘my industry isn’t what it used to be’ won’t put in the effort to up-skill and see how they can lead differently, in a way that inspires instead of deflates.
Doomsday thinking seldom creates the change we are seeking or the impact we are hoping to have.
